The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on up until the initiatives driven by market biggies become a reality or may be until 2020.
Internet Marketing is really a concept which became well-liked by Google emerging because the dominant leader inside the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then the real game began. Website Marketing was dubbed to get the procedure of promoting websites on the internet or online medium to drive traffic to the web site or business, and thus generating leads for that business.
The initial trend of internet marketing before the days of Google was quite simple and was comprised of limited procedures to be followed. But, following the advent of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence as and when the major search engines, especially Google, started to transform themselves because the blue water navies from the mighty ocean called the Internet or the Virtual World. Possible head-on collisions brought on by the evolution of search engine listings were tackled by the creation of different internet marketing techniques. Search engine optimisation is certainly one one of them.
Seo (SEO) technique was invented when the concept of search engine listings was first brought to the people in virtual world throughout the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has evolved rapidly ever since then.
Through the initial times of SEO, the keywords or key phrases would be stuffed in to the website profusely in the text content and also the Meta Keywords tag, as well as the website would rank searching engines for related keywords. But, through the later stages, as search engine listings evolved, the thought of backlinks (virtual voting system) came into existence and it became a purely number game. Websites with lots of keywords stuffed into them and with more backlinks than their competitors would rank higher in SE listings. In this way of easy going SEO tactics was shattered with all the emergence of Google.
Google entered the search market with a bang and changed the rules in the game completely. It started with the development of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, with quality webpage content began to rank higher in Google’s search result for his or her respective keywords.
During this evolving era of search engine listings, webmasters used to gather in undisclosed online community forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and offer insights in the Google SE updates. But, this can be no more followed aside from the Black-Hat techniques, that are unethical means of performing search engine optimization, and against the webmaster guidelines supplied by the search engines. The Googler in disguise has emerged in to the outer world with the identity and name Matt Cutts, the head of Google’s anti-spam team.
In today’s world, SEO is no more a fairly easy play. It has evolved from the keyword stuffing and quantity days to a whole new era of quality and perfection. Many business owners still feel that anyone possessing a basic knowledge on SEO and internet or just by studying related content and reading study material can perform seo tasks. But, this myth is no more alive and look engine optimisation should not be performed since it was being handled throughout the 1990’s. Since search engines like google have fsxfwg and possess come a long means by their sophistication, online search engine optimisation can simply be handled by a professional or perhaps an Internet Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of web data, including analytics.
As a result it can be clearly stated that online search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. As it is an extremely competitive world that requires regular data analysis and gratification monitoring of web sites for related keywords on search engine results, it is best for business people to go out of all of the complexities and headaches to experts, sit back and relax, and expect some really good results.