Wendy’s expanded its 4 for $US4 deal to add eight options. The new deal comes as fast-food chains compete to have the cheapest prices. McDonald’s presented a new value menu this week, while Taco Bell widened its own dollar menu. Wendy’s is joining the fast-food battle for bargain-shopping customers. The fast-food chain reported this week it is extending its 4 for $US4 bundle deal. In the deal, customers pick from one of eight entrees and pair it with chicken nuggets, a small fry, along with a drink for $US4.
The entrees contained in the deal would be the Double Stack, Crispy Chicken Sandwich, Grilled Go-Wrap, Jr. Bacon Cheeseburger, Crispy Chicken BLT, Jr. Cheeseburger, Spicy Go-Wrap, and Jr. Cheeseburger Deluxe. The deal comes at any given time when fast-food chains are slashing prices to compete for customers searching for deals in the new year.
Wendy’s is handing out free cheeseburgers each day for the rest of the month. To be eligible, customers need to purchase another item from your menu utilizing the chain’s app. The offer allows them to redeem one burger per person each day. Fast-food chains are increasingly counting on deals to entice lower-income shoppers to stores. In 2018, Wendy’s expanded its 4-for-$US4 bundle deal, Taco Bell doubled on its $US1 menu, and McDonald’s debuted its new $US1 $US2 $US3 menu.
Wendy’s is giving out free Dave’s Single cheeseburgers every day for the remainder of the month. To be eligible, customers must purchase another item from the menu using its app. The sale can be utilized once per day. Wendy’s says this month-long burger binge is within celebration of National Cheeseburger Day on September 18. However, fast-food chains are increasingly being compelled to lean on deals to win over customers.
Because of this, there has been a flurry of offers and discounts over the industry in recent months. In 2018, Wendy’s menu expanded its 4-for-$US4 bundle deal, Taco Bell doubled upon its $US1 menu, and McDonald’s debuted its new $US1 $US2 $US3 menu. Wendy’s CEO told CNBC earlier this month that this is partly because of stagnating wage growth among its lower-income American customers.
“About 40 % in our consumers are $US45,000 and under from money bracket,” CEO Todd Penegor told CNBC. “And they’re not participating in the real wage growth towards the extent of the remainder of the consumer base.” Value is one of the top reason to visit a fast-food chain, based on a UBS Evidence Lab survey given to investors in March. According to the survey, the increased exposure of value is among necessity. Having “less free spending money lately” and chains being “too expensive” were the top two npjyce that customers cited for eating at a particular chain more infrequently.
Wendy’s is spending $30 million to shrink how big the chickens employed to make the fillets in their sandwiches and salads responding to customer complaints regarding the rubbery texture of its chicken products. The fast-food chain has been utilizing suppliers during the last couple months to lessen its average chicken size by as much as 20%, the business told Business Insider.
The meat through the smaller chickens tastes better and customers rate it as more tender and flavorful, based on Gail Venrick, senior director of protein procurement for Wendy’s. “It’s regarding the texture and exactly how juicy it is,” Venrick said from the change. The newest fillets started rolling out in restaurants last month, and are offered at all restaurants by the end in the second quarter.