Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into their own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, which have been updated with a brand new interface yet still retains the core feature of both apps: short-form videos up to just a few seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is a component of ByteDance’s larger strategy to break into the US market. In the first quarter of 2018, www.freemusicallyfollowersguide.org was the world’s most downloaded iOS app, in accordance with a written report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You could have even seen Douyin clips floating around before: maybe as the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned through the platform because of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the modifications, while others are debating how you can identify themselves going forward: musically is now “tik tok” however i will always be a muser. not really a clock. With Vine successor v2 “postponed indefinitely,” TikTok appears like the nearest thing we’ll reach having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok is going to be missing an essential part of the Musical.ly history, which was built on teens lip-syncing and dancing to music. All of the features to make karaoke videos are still there, but rebranding the app with a brand new name and forcing the old Musical.ly users to migrate to a new platform is really a move that could alienate the initial community. It’ll be up to the teens to determine whether TikTok’s popularity in China will translate to success in the US.
The new app will retain the most popular features of both platforms and existing users may have their account, content and fan base automatically migrated towards the new TikTok app, that can have a new brand name and interface. The brand new app includes upgrades like a “reaction” feature which allows users to react to friends’ videos right from the cell phone and enhanced creative tools, the organization said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a brand new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit due to the shared mission of both experiences – to make a community where everyone can be quite a creator.”
TikTok is a short-video sharing platform where users can view and provide quick videos using music, stickers and animations as effects. It had been probably the most downloaded non-game app within the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as being a stand-alone app.
Along with the new app, TikTok is launching several new creator programmes to offer users with tech support, performance insights and assistance with growth strategy. It is additionally launching a new safety centre, “to build an online experience that feels safe and welcoming,” based on the statement.
Most widely used iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users have more than tripled the amount of time they spend watching short videos in the last year, according to the China Internet Report co-authored through the South China Morning Post, Abacus and 500 Starups.The amount of monthly active users for brief video apps in China, where Douyin competes with some other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, based on the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to protect minors.