Keyword analysis needs to be one of the most crucial sides of SEO. It does not matter how strong your link-building is or if your on-page optimization is perfect, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small fraction of the traffic you could be getting.
In finding keywords to focus on, you might be essentially after keywords who have good search volume, comparatively low competition and will monetize well. In the following paragraphs, I want to have a look at the best way to develop confidence which a given keyword features a good search volume.
As many reader are most likely aware, there are numerous of keyword tools on the web that can help give an indication of a keywords volume. Such as the Adwords keyword tool, word tracker and Google Insights for Search to name a few. What is important to understand here is that none of those keyword tools provide completely accurate numbers for volume, you will find, which includes the Google tools as wells. Personally, to help increase the chance that a keyword you might be targeting features a good volume, I love to look into the data from many of these mentioned tools and if a keyword is showing strong volume across most of these tools, it becomes an indication the volume should be good. Another habit I adopt in niche research is always to always glance at the search volume for the exact match keyword. This will indicate the quantity in the keyword typed in just as is, as opposed to as an element of a bigger keyword phrase (phrase match) or simply a keyword which has your words inside it (broad match).
If you are planning to spend significant some time and/or funds in a search engine optimisation effort for any keyword, another way to get a much better notion of a keywords search volume would be to run a quick AdWords campaign. Here is where you may bid in AdWords on the keyword you are considering so your ad is displayed inside the search engine rankings for the keyword. The campaign should buy a precise match in the keyword you are considering to help give an impact from the exact match search volume. After running an AdWords campaign, you will see an estimate of the impressions given to your ad. In the event you setup your campaign correctly, these impressions may be used to provide a good estimate of a keywords search volume.
You do not have to get a site setup for this but can simply run a campaign that links to a different site. Make sure you request that impressions are served at the earliest opportunity (instead of spaced from the day based on budget) and that you bid enough that your particular ad is definitely shown. Additionally use the search network only. AdWords will likely then report on the impressions for your keyword, that can give another indication of search volume.
You sometimes see those who claim the search volume numbers inside the Google AdWords keyword tool are usually correct in terms of search volume on Google, however, once you have adopted the whole process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that you can find indeed inaccuracies in the search numbers using this tool.
It is important to understand that evaluating search volume is simply one part of the evaluation of any keyword. Other key elements include the competition of the keyword along with its profitability. These steps outlined here should however help give a good evaluation of whether a keyword has a good search volume.