Social media is a well-known expression used to describe the use of online social networking sites (including, for instance, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs and other collaborative Internet forums for marketing, sales promotion, public relations and customer support etc. Businesses, whether online or traditional, are increasingly understanding that promoting their site and business through social media is a powerful strategy that gets them links, attention and, most importantly, an enormous amount of quality traffic at an inexpensive.
Social marketing can be an effective low-cost adjunct to conventional website promotion strategies such as link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites; providing natural or spontaneous links to large sets of people (minus the suspicious commercial overtones of paid advertising!). This is a low-cost/high-return strategy, which many an occasion may involve only the expense of your time and this of getting a freelance programmer or designer rather than spending huge amounts on regular internet advertising methods.
Social media is usually community-specific and enables you to target a particular group of people who have common interests (which would normally support your marketing objectives) without disturbing other methods of getting traffic to your web page. Very importantly, social media marketing networks, by letting user participation then one-to-one interactions (rather than sending conventional promotional messages) helps you to build consumer confidence and trust, one of the most important ingredients for any an online success marketing programme. Such confidence and trust also allows online marketers to utilize viral marketing strategies where their marketing messages are replicated through user-to-user contacts!
A powerful social media strategy, aside from getting people to your website, has other important secondary benefits. For example, many search engines give importance to the number of incoming links a website has, while ranking it; and also the large number of spontaneous links from websites of social network members helps to boost your rankings. This really is particularly important for new websites which could find it difficult initially to get links through conventional means.
An appealing development online marketing space linked to social networking is that many sites include features where companies can create profiles (Facebook, as an example, allows companies to create ‘pages’) where users could become ‘fans’ of the company; its products; services etc. As more and more businesses, particularly retailers, turn to the Internet and social media to bolster waning sales in the face of the global economic downturn, social networking sites may likely get to be the next major retail destination. A recent 2009 survey has revealed that companies in the USA are currently spending near 3.5% of their marketing budgets on social media marketing which will probably increase to around 13.7% within 5 years.
One of the greatest advantages of social networking (unlike other online strategies like seo, pay-per-click advertising etc) is the fact that it is easy to implement; something everyone can use some effort and knowledge!
We hear a whole lot that a lot of the revenue generated online is through marketing and advertisements. But how does it actually work? Do you know the myths and the facts? Would online advertising generate enough revenue that you can have a livelihood out of that? How do you strategize to make the most out of online advertising?
For most of us, the above seems vague. We hear a couple of names like Google AdSense, SEO, etc. but exactly how does all that combine? How easy or difficult is the industry of online marketing and advertising? Let’s take a look at some important points regarding online marketing and advertising.
Build and keep the visibility of your website within the major search engines vlflgl you do have a better chance of success. The key is having a strategic marketing idea in place and not simply trying to optimize the content.
Online media buying is a complex field and launching an internet campaign, although may seem to be a less expensive option actually gets more complicated as time progresses. Make a media plan first before venturing into this field.