Hungry Howie’s, a nationally recognized carry out and delivery pizza chain based in Madison Heights, Michigan, is renowned for its Flavored Crust® and now for its loyalty program. Howie Rewards® is an easy, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched this system mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howie’s menu worked together to change the loyalty program to suit their exact requirements. “Having Revention build the architecture of our own loyalty program just made sense,” states Dan McKay, Director of this. “They already provide our POS and internet based Ordering, meaning they understand our operational and customer interactions on all fronts.”
Honeycomb is a robust loyalty engine that tracks customer data above store, and provides updates to members via email according to qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering because the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to supply a support structure that enables a regular, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff with all the perfect re-direction to the questions, letting them train consumers and direct them to the web ordering platform.
The Howie’s team has seen major success with internet only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas with their guests. Howie Rewards® success is best shown within the redemption rate of 74%. “We knew the integration with online ordering would be huge,” states McKay. “We didn’t anticipate how much impact the loyalty interface within the online menu could be. Most loyalty platforms plateau in a 20% redemption rate due to manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark within the very first year as a result of online ordering and mobile application integration.”
About Revention – Revention is definitely the leading developer of complete, customizable restaurant and entertainment management solutions designed to streamline just how hospitality concepts do business. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention provides a complete solution that also includes viywur installation, training, technical support and a lot more. For extra information, visit www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is actually a national pizza franchise that is loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create a unique and irreplaceable position in the pizza market. Starting in Taylor, MI, hungry howie’s continues to grow to just about 600 locations in 21 states over the U.S.